Apple on Tuesday revealed the apple iphone 17, a brand-new collection of apples iphone outfitted with longer-lasting batteries and higher-quality video cameras, the firm stated.
The firm additionally introduced a first-ever apple iphone version called the apple iphone 17 Air, which flaunts a slimmed-down layout. Apple called the apple iphone 17 Air the firm’s “thinnest apple iphone ever before.”
In all, the firm introduced 4 brand-new apple iphone versions: apple iphone 17, apple iphone 17 Air, apple iphone Pro and apple iphone 17 Pro Max. The apple iphone 17 costs $799, while the apple iphone Air competes $999. The apple iphone Pro sets you back $1,099, and the apple iphone Pro Max costs $1,199.
The brand-new apple iphone versions are offered for pre-order and will certainly strike shops on Sept. 19, Apple stated.
The apple iphone 17 collection includes a dual-lens video camera system, consisting of a brand-new ultra-wide 48 megapixel video camera along with a different lens with differing megapixel offerings relying on the version. An upgraded front video camera will certainly permit customers to take landscape selfies while sitting tight up and down, making it no more required to hold the mobile phone flat for such pictures.
A brand-new generation of Apple silicon chips, referred to as the A19 and A19 Pro, allow higher handling power, the firm stated. The apple iphone 17 collection additionally boost the dimension of the display screen by tightening the approach the border of the mobile phone. Each apple iphone 17 version features 256 gigabytes of memory.
The brand-new apple iphone versions far better include Apple Knowledge, the firm’s artificial-intelligence driven software application, the firm stated. At the same time, the apple iphone 17 Pro Max utilizes brand-new battery innovation to use the lengthiest enduring battery life of any kind of apple iphone version ever before used.
The occasion, which Apple advertised under the tag “awe going down,” additionally included brand-new variations of the Apple Watch and AirPods.
Apple chief executive officer Tim Chef talks on phase throughout a statement of brand-new items at Apple Park, Sept. 9, 2025, in Cupertino, Calif.
Godofredo A. Vasquez/AP
In June, Apple launched broadened artificial-intelligence abilities and a brand-new layout user interface throughout every one of its items. A fresh os called iphone 26 will certainly supply brand-new customer functions such as real-time language translation in iMessages and picture recognition, Apple stated
The firm additionally stated that it would certainly make added artificial-intelligence abilities offered to designers, permitting them to produce AI-fueled software application for Apple items.
The item launch on Tuesday gets to a turning point for Apple. The firm deals with raised competitors from competitors using AI-fueled software application. Head of state Donald Trump’s tolls, at the same time, are anticipated to set you back the firm greater than $1 billion this quarter, according to a firm price quote.
Since lunchtime on Tuesday, prior to the Apple occasion, the firm’s supply rate had actually dropped 6% thus far this year.
On an incomes employ Might, Apple chief executive officer Tim Chef stated the firm had actually changed manufacturing of the majority of apples iphone offered in the united state to India as a way of staying clear of high tolls. By August, Trump had actually put 50% tolls on India, condemning the country over its choice to proceed acquiring Russian oil throughout the Russia-Ukraine battle.
Chef has actually looked for to develop pleasant relationships with Trump, showing up at the White Home for public occasions two times in current weeks. In April, Trump excused phones, computer systems and chips from supposed “mutual tolls” troubled China-made products.
